Primary and secondary packaging design for a children’s painting supplies brand, ensuring the design was engaging, functional, and appealing to both kids and parents.

Project & Design Details:

Primary Packaging: 2” x 2” cubes designed to hold individual paint supplies.

Secondary Packaging: A structured container that securely holds three cubes, creating a convenient and cohesive set.

Visual Identity: A bright, colorful color scheme paired with playful typography to capture the fun and creativity of painting.

Target Audience: The design appeals to children and their parents, balancing whimsy and practicality to make the product both engaging and easy to use.

The final packaging design is vibrant, interactive, and intuitive, encouraging creativity while ensuring a user-friendly experience.

This project won a 2020 Graphic Design USA award.