Brief: Refresh and optimize the American Dairy Association Indiana website to enhance user experience, improve accessibility and performance, and boost search visibility in alignment with modern design and technical standards.

The project was a full website refresh following an audit that highlighted key improvement areas. The new website focused on streamlining navigation, optimizing load times, modernizing visual design, and ensuring ADA compliance.

My Role:

I led the website refresh from initial concept through to final development handoff. I began the process with mood board exploration and then presented those to the client to establish a visual direction. From there, I designed responsive compositions that balanced modern aesthetics with accessibility, performance, and engagement.

Throughout the project, I refined the designs based on internal feedback from our creative and account teams, ensuring alignment with both user needs and strategic objectives. Once approved, I partnered closely with our developer to bring the vision to life, ensuring that the final product delivered on usability and met ADA compliance standards.

View the full site at winnersdrinkmilk.com