Our team at The Partnership developed a Twitter-centered, dairy-driven twist on the classic dunk contest. Throughout March Madness, Tennessee college basketball fans were invited to tweet at us to dunk animated caricatures of beloved athletes Zakai Zeigler and Kendric Davis into milk on an interactive educational microsite.

The more fans tweeted, the more dunks they triggered, creating an engaging and shareable experience while reinforcing dairy’s role in sports nutrition and recovery.

My Role:

I designed the campaign logo, establishing a strong visual identity that set the tone for the overall campaign. The design emphasized movement, energy, and competitive spirit to align with the theme of the campaign. After the logo was finalized, my Art Director collaborated with an animation partner to build out the remaining campaign assets.

This project won a 2024 Gold AVA Digital Award for
Web-Based Production | Creativity | Motion Graphics Design