Brief: Redesign the website to increase lead generation, enhance brand awareness, and improve user experience by making key information more accessible and easily navigable.

The new design focuses on clear messaging, intuitive navigation, and a visually compelling layout, ensuring that visitors can quickly find relevant information while reinforcing the brand’s credibility and impact.

My Role:

In the early phase of the project, I partnered with my Creative Director to guide a freelance website designer in developing the initial homepage concept. Acting as an Art Director during this phase, I ensured that the design aligned with our strategic goals and brand positioning.

From there, I took the lead in expanding the design system across all primary pages of the website. I refined each page based on feedback from my Creative Director and account team, and prepared final design comps for handoff to our development team.

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