Brief: This March, CCID will host its second-annual Cumberland Community Event at the Cobb Energy & Performing Arts Center. This event will showcase reputable keynote speakers from metro Atlanta and a maximum projected attendance of 500. CCID engaged The Partnership to drive attendance and manage event logistics before and during the event.

Objective: Objective: Increase sponsorship revenue and elevate awareness of Cumberland as a Boomtown for business and residency.

My Role:

I designed a comprehensive set of branded event materials that brought the “Boomtown” theme to life across every touchpoint. This included the stage backdrop, entrance centerpiece showcasing event sponsors, directional signage, table tents, photo wall signage, pop-up banners, name tags, and a suite of social media graphics to promote the event. For each asset, I designed initial concepts, then refined them based on feedback from my creative director, art director, and account team before finalizing the deliverables for the client.

From concept to final execution, I ensured all assets reflected a cohesive look and feel that was both professional and energetic, capturing the spirit of the city's progress while staying true to CCID’s brand.