Brief: CURE Childhood Cancer has been dedicated to funding research and supporting families affected by childhood cancer since 1975. Each year, the organization hosts various events and campaigns to raise awareness and critical funds for the cause.

Our team was tasked with evaluating and enhancing the CURE Flags Program, specifically improving the website and user journey to address key challenges. This involved developing a new user journey strategy and executing a comprehensive website redesign to optimize engagement and conversions.

I designed the full landing page experience, along with an integrated e-commerce platform where users can seamlessly purchase flags in support of the cause.

This project won the 2025 AVA Honorable Mention Award for Web-Based Production | Website | Nonprofit​

View the full site at cureflags.org