Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Lindsay Zarczynski
NCH Rebrand
Brief: Elevate NCH from a local community hospital to a leading advanced healthcare system, our team at The Partnership developed a comprehensive rebrand—spanning strategic research to full-market execution.
My logo concept was directly inspired by the new brand strategy, which embraces the bold evolution of a transforming healthcare system.
I designed the final, selected logo. The logo design embodies boldness, confidence, and care. The gradient introduces depth and movement, making the mark more dynamic—an intentional nod to the original logo’s iconic “wave.”
With the logo lockup established, our team expanded the identity into a cohesive brand system and guidelines, ensuring consistency and impact across all marketing materials.
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Greg Grantham
HSS at NCH Strategic Partnership Branding
HSS at NCH delivers world-class orthopedic care—bringing top surgeons, leading physicians, and advanced imaging services closer to home for Southwest Florida residents.
Brief: Elevate the branding and visual identity for the HSS at NCH partnership to align with its reputation for excellence in orthopedic care. The refresh included a refined logo lockup and a suite of marketing materials, ranging from digital to print collateral.
This new identity came to life through multiple marketing materials for HSS at NCH’s recruitment campaign and new facility opening campaign.
Concept 1
Concept 2
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Art Direction: Emily Kurek
Copy Writer: Marry McCormick
NCH Immediate Care Campaign
Brief: Increase patient visits to the Southeast Immediate Care location by promoting online wait time checks and the option to join the digital waiting list.
To determine the most effective messaging and design, two distinct concepts were A/B tested:
Concept 1: A humorous approach to engage audiences and make the urgent care experience feel more approachable.
Concept 2: "The Quicker Get"—emphasizing speed, convenience, and seamless access to care.
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Greg Grantham
Copy Writer: Savannah Bernson
NCH Mascot
Brief: Develop a mascot that embodies NCH’s mission while fostering meaningful engagement with the Naples community.
Our team began by brainstorming initial ideas, which I then expanded upon by concepting additional mascots, naming each one, and crafting full character profiles. To efficiently visualize each concept, I leveraged AI as a rapid and effective tool to bring these characters to life.
Our mascot considerations:
Is it ownable, unique, approachable, and memorable?
Can it be/should it be the face of our brand?
Does it represent our values? Embody our attributes? Have a backstory?
How will it appeal to and interact with patients, community?
Easy to move through the hospital?
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Art Direction: Emily Kurek
Creative Direction: Lindsay Zarczynski
Web Developer: Nathan Bell
NCH HR Website Re-design
Brief: Revamp the NCH Careers website to better attract top talent and enhance the overall candidate experience. As the first phase of NCH’s broader website transformation, this refresh introduces the newly established branding, setting the foundation for a more cohesive and engaging digital presence.
Explore the full site at nchjobs.org.
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Art Direction: Emily Kurek
Creative Direction: Greg Grantham
Invitation
Pocket folder
Organic social
Pop-up banners
Notepads
Agenda
2025 NCH Cardiovascular Summit Branding & Event Materials
Brief: The Naples Cardio Summit, hosted annually by the NCH Rooney Heart Institute in collaboration with the University of Michigan, is dedicated to advancing cardiovascular care. The summit brings together leading experts for in-depth discussions on critical topics, including coronary artery disease, cardiac prevention, and innovative treatments.
For this event, I designed a comprehensive suite of marketing materials to support promotion and engagement following the newly established branding and visual identity.
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Greg Grantham
Copy Writer: Mary McCormick
Invitation
Event theme mood board exploration
2025 NCH Under the Rose Moon Annual Hospital Ball
The annual NCH Ball is a premier fundraising event that unites philanthropists and community leaders to drive meaningful change in healthcare. Each year, the event focuses on a strategic initiative within the healthcare system—this year’s goal is to raise $3 million.
Brief: Develop the event branding, marketing materials, and overall event experience to create a compelling and immersive atmosphere that inspires generosity and supports the fundraising mission.
Logo exploration
Save the date
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Tyler Pierce
Copy Writer: Nicole Bennett
NCH Yes is Critical Campaign
Brief: NCH has been a pioneer in the cardiac arena for nearly 25 years and is committed to providing the highest quality of cardiovascular care in Southwest Florida. To ensure Naples has the best critical care close to home, NCH was working closely with the city of Naples and the community to build their new R.M. Schulze Family Cardiovascular and Stroke Critical Care Center in the downtown area.
What was at stake: If the Planning Advisory Board voted no - the Institute would have to move North, further away from the patient need. Every minute matters, so the location mattered.
My team and I at The Partnership executed a full-scale political impact campaign in just a few weeks, strategically guiding it through three phases to successfully secure the YES vote.
I designed of all campaign assets ranging from print to digital materials.
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Lindsay Zarczynski
2022 NCH Nursing
Annual Report
Brief: Design the 2022 Nursing Annual Report using the 2022 American Nurses Association Nurses Month branding to highlight all the incredible work done by NCH’s nurses.
Client: NCH - Naples Comprehensive Health
Designer: Lindsay Muncy
Creative Direction: Lindsay Zarczynski
2022 NCH Bodies in Motion Annual Hospital Ball Branding
Brief: Develop the event branding and marketing materials for one of NCH’s largest annual events—the Hospital Ball.
The 2022 theme, "Bodies in Motion," was inspired by the event’s beneficiary: orthopedics. This theme informed a dynamic and cohesive visual identity, emphasizing movement, strength, and innovation in healthcare.
As part of this collaborative project, I designed a comprehensive suite of marketing and event materials